The world’s first ‘digital nail trial’; rolled out to over 400 stores worldwide. This interactive retail experience lets customers try the entire colour range before they buy. Using motion tracking techniques, the customer’s hand is tracked giving an amazing level of realism and colour detail. Behind the scenes is a custom system management system giving control and visibility across the globe. This award-winning experience is an amazing example of Phygital retail.
Recognised for retail innovation the system won our clients a Glossy Award for Best In-Store Tech and AV Technology Retail/DOOH Project of the Year.