Project Description

Augmented Reality Stand Out Display

USING AR TO ATTRACT PEOPLE TO YOUR EXHIBITION STAND

Using Augmented Reality on a large format screen can create a fun and attractive way to attract and entertain people on your exhibition stand. Placed in a strategic position where people approach your exhibit, people immediately recognize themselves being shown on the screen. Augmented reality “thought bubbles” appear above their head, which naturally people read, after all, you have well and truly grabbed their attention! A sure-fired way to ensure people read your message.

The Thought Mirror uses machine vision to track multiple people near the unit, automatically interacting with them before they have even looked at the unit. It can be added to any screen in either portrait or landscape mode. People naturally take and share many of their own photos of this exhibition AR experience, but it can also be enhanced by adding a touchscreen. By touching the screen system can automatically take a picture of the guest for it to be printed out or shared online.

Being a relatively “Off the shelf” brand experience, this is a very cost-effective way of attracting people to your trade stand. Phygital will customise the experience to your brand, message, and event and can offer a full service or hire of the required equipment.

SKILLS

AR Development

Content Consultancy

Technology Design

CATEGORIES

Exhibition Experiences

Augmented Reality for events

Experiential Marketing

Trade Show Interactives

CLIENT

Multiple

Talk to us about this and many other Augmented Reality ideas for your exhibition stand…

LET’S TALK

Inspiration for live event engagement…