There is a fundamental choice to make before starting a VR production. Is it going to be 360° video or True Virtual Reality? There’s a distinct difference between the two but often confused with each other…
360° video is exactly that – video. Video that is played all around you. It’s most immersive on a VR headset, but it’s very versatile and can be played anywhere else you can use video, you have probably seen virtual property tours or experiences on YouTube and Facebook. Its the perfect medium for capturing the real world with real people and has a similar production pipeline as a regular video production. So; very flexible, cost effective and can be wildly published for all audiences with the technology in their pocket – not just people that have a VR headset. The limitation though is that it is just video in a fixed position in space, so you can’t actually move around and interact with the scene.
This is where True VR comes in. True VR (or 3D VR) is developed in a game engine – basically the same development pipeline as PlayStation or Xbox games. It’s all digital and your brain will tell you it is more realistic than 360 video because you can actually move around, look around corners and interact with objects. This is a perfect medium for creating scenarios that would be hard or impossible to film.
At Phygital we are a production company that can cater for both formats, we have the very latest in 360° camera technology and a game development pipeline. Once we understand what you are trying to achieve we can devise the best solution and technology for your application. As a first step why not pay us a visit to try out the different technology to experience yourself?