This prize selector system is a digitalised golden ticket activation. It allowed guests the chance of winning MK products as part of special in-store events and promotions.
Centered around versatile custom slimline touchscreen totems, guests touch the screen to activate the booths, they then scan their RFID ‘golden tickets’ against the totems to ascertain the validity of their ticket. Lucky ticket holders then go on to win random prizes on offer.
The activation toured major European stores and never failed to generate huge interest (and queues!).